Up here in the northern wild badlands of Britain, we are constantly nagged by the Righteous that we have a major problem with alcohol consumption. I suppose Scotland likes a bevvy, although personally speaking I rarely touch it. It's a matter for the individual how much he or she drinks. None of my business.
Yesterday you couldn't turn on the TV/radio without being lectured about the demon drink, courtesy of childline and fake charity NSPCC.
Last night, Alcohol Focus Scotland got in on the act with a report on STV news last night in which some talking head from the 'charity' trying to gain some publicity, (and funding), on the back of the childline story. All run of the mill stuff.
Drink is bad, think of the cheeeeeeldren. We are drinking ourselves into an early grave etc etc.
A couple of news reports later and the newsreader bids us goodnight and hands the viewing public over to the STV sports centre for some footie reports.
STV Sports Centre is sponsored by....
Scottish Leader Whisky.
A whisky which is normally sold as 'house' whisky in 'old man' pubs. It is also the 'official whisky' of Celtic.
The first report is about the Old Firm, (Rangers and Celtic). Both teams have their kit sponsored by....
And that, dear reader, sums up the whole thing.